Hi! I'm Maddie!
I just graduated in May from Vanderbilt University obtaining my Masters in Marketing Degree. I received Owen Business Honors, recognizing my placement in the top 20% of the graduating class. I am from Palos Verdes, California and graduated from University of Oregon in June, 2023 with a Bachelor's Degree in Business Administration with a concentration in Marketing. While at University of Oregon, I played Division 1 tennis and earned ITA Scholar Athlete. My passion is marketing, specifically in the Entertainment Industry incorporating product placement and events.
EXPERIENCE
2024
Marketing Intern
Nécessaire
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Engaged in cross-functional initiatives focused community support, influencer accounts, and social media support
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Coordinated seeding/gifting programs to amplify products with television and production studios
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Directed strategic product placements to key influencers, celebrities, creators, and brand representatives
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Executed new partnership search and provided key partners that will elevate brand
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Tracked Nécessaire product usage across all platforms and research against competitors
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Analyzed social media metrics such as EMV, impressions, and reaches to determine best performing
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partnerships
2019,2023
Product Placement Intern
Fastbreak Entertainment
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Assisted CEO/Owner in product tracking and client communications.
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High profile entertainment marketing company specializing in product placement and integrations of Fortune
500 companies on today’s top prime time television, streaming, and theatrical project
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Conducted Research on potential clients and gathered critical information such as CEO, CMO, prop masters and client intel
2019-2023
D1 Tennis Student-Athlete
University of Oregon Student-Athlete
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Represented University of Oregon in tennis throughout all 4 years of college
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Engaged with seven international players, fostering cultural understanding and upholding team values
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Collaborated with teammates to build a comfortable and welcoming environment for incoming freshman
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Exemplified teamwork, instilling morals, values, and accountability that contributed to the team’s success
2019-2023
Tennis Coach
IMG ACADEMY
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Coached youth tennis to approx. thirty 11–18-year-olds per week at the prestigious Bollettieri Tennis Academy at IMG Academy
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Motivated and inspired young athletes, fostering their best performance and imparting insights about reaching the collegiate level
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Led various drills and partnered with colleagues to craft effective workouts and supportive environment for optimal development
EDUCATION
2023-2024
Master's Degree
Vanderbilt University
Master of Marketing
Top 20% of Graduating Class, Owen Business Honors
Certifications: Google Analytics and Photoshop
GPA: 3.77
Coursework:
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Marketing Communications: Advertising and Social Media
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New Product Development
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Digital Marketing Strategy
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Retailing
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Pricing Strategy
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Selling Strategy: Promotions, Persuasion and Public Relations, Brand Management
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Marketing Strategy
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Consumer Behavior
2019-2023
University of Oregon
Bachelor's Degree
Bachelor of Science in Business Administration, June 2023
Major: Business Administration with concentration in Marketing
Minor: Media Studies
GPA: 3.7; Dean’s List 8 Quarters
Major Coursework includes:
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Marketing
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Accounting
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Finance
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Operations Business Analytics
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Business Strategies
2015-2019
High School Diploma
Palos Verdes High School
2019 Graduate
GPA: 4.1 weighted, 3.8 unweighted
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Scholastic Academic Athlete Honors
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John Barr Most Inspirational Award
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California Scholar Federation Gold Seal Bearer
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Varsity Tennis Team: 4 Years
SKILLS
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Canva
Photoshop
SPSS
CERTIFICATIONS
RESUME
PROJECTS
Double click the image to open the presentations!
Nécessaire Rosemary Shampoo and Conditioner Launch
Bridgestone x Vanderbilt Collaboration Project
Nobu Hospitality
Worked on finding partnerships with influencers and tracking KPI's for the launch of their new Rosemary Shampoo and Conditioner
A project for Vanderbilt Athletics Sports Properties, to potentially partner with Bridgestone Arena for their branding of their First Athletics Village, the creation of their new athletic facilities.
A project all about the history and aesthetics of the masterpiece, Nobu. Prepare to be immersed in their luxurious culture, their marketing efforts, and the story behind the legendary chef, Chef Nobu.
Graduate Hotel Project- Auburn
Analysis of IKEA
Effects of Influencers on Advertisements
A project for Graduate Hotels and their new location at Auburn. Creative intel combining Auburn traditions, marketing tactics, and managerial insights for the launch of the new hotel.
A full breakdown of the IKEA brand and how their marketing strategy led them to the company they are today.
By running an A/B test, we were able to determine the impact influencers have on advertisements, according to consumers viewing the ad.